Tips on how you can hit the Instagram Explore Page
The explore page is customized in a way that it shows up all the user-based content. The content a user engages with the most and the people the user follows. The one way to be more on the explore page of Instagram is to be on the explore page of as many users as possible.
The question is how to do that. Follow here for the tips.
1. Stick to your niche
I am sure you must have noticed that the explore page shows the content that you see on your feed and that you engage with the most, or maybe someone related to your followers, for example, if I am following Miley Cyrus on the Instagram, there is a fair chance of me being able to see the post of some pop singer on the explore page. Instagram knows what content you might like and engage with, it’s algorithm MAKES SURE TO SHOW YOU THE CONTENT THAT MAKES YOU STAY ON IT AS MUCH OF IT AS POSSIBLE. For example, if you have a travel blog, the explore page will show you all the travel pictures and posts related to it. For Instagram to know your best-preferred content you need to help it understand your niche by engaging with the same kind of content and users.
When you have a killer post, Instagram will exactly know whom to show it to. Another reason that you need to have a niche and stick to it is that you need consistent engagement from your followers and need to increase the followers too.
2. Only post quality content
It seems like a no-brainer but some people post without a purpose on their feed and end up losing engagement and followers as well. You can follow all the tricks and do everything possible on the web but if your content isn’t on point and engaging you will not reach the explore page or not grow on Instagram. Quality matters on every platform and hence, it is rightly said that the “content is the king.”
If your content isn’t good enough and engaging, the algorithm will limit your reach significantly.
3. Post when your followers are looking
This is a go-to tip because it’s the easiest win. The Instagram algorithm prioritizes timeliness. That means if your post is brand new it will be shown to more followers or users. Getting high engagement on your post from your followers first gives you a high push to reach the explore page on Instagram.
Pro tip: If your audience is online when you’re not, an Instagram scheduler is truly your best bet.
4. Pay attention to analytics
Keep a track of what your audience likes on your page. Understand what are the preferences of your audience or which type of content they resonate with the most. They might not like your motivational content but they might be interested in your entertainment and humorous content.
If you get your audience/followers tapping hearts on your post and leaving comments on it.
It can help you propel to the explore page.
Pro tip: Start asking your followers to leave a comment in the comment’s section, at the end of your post for more engagement.
5. Post visually appealing stories that are the representatives of your brand
A user’s potential interest from the stories of the accounts already followed is the most important ranking signal.
Meanwhile, the stories that are unable to reach the explore page are the ones that are reposts from users. Only the original content makes it to the explore page.
6. Use Popular Instagram Hashtags and Location Tags to Get Discovered
One way of the simplest ways to reach the mass on Instagram is hashtags.
However, you don’t wanna rely on brand hashtags and shift some focus on non-brand hashtags to reach new audiences.
Though hashtags are powerful in helping users to discover your content, they should be used judiciously to prevent your posts from coming across as overly promotional. The average account that gets on Instagram Explore tags cleverly and just the right amount. The hashtags limit is 30 and we recommend you use 11 hashtags on every post on an average.
Although we also recommend, keep testing with the number of hashtags to be used on posts for your page’s customized results. Feature/tag some brands on your posts so that when they like the posts and it gets visible to their users as well. They might repost your post and that will add as a bonus for you.
You can tag location on your posts to better target your audience, and to make them discoverable to nearby users and those searching the specific locations.
7. Use captions that encourage actions
Don’t underestimate the power of your captions to encourage actions on your posts.
A compelling CTA (call to action), is a great way to encourage your followers to engage with your content. This can be done by asking them to like, comment and share your posts, you can be as direct and indirect depends on your audience’s persona.
Not only do CTAs promote Instagram interactions—but they can also help you to convert your followers into paying clients.
8. Encourage followers to turn on post notifications
This might sound a little cliché but this works. Try asking your followers to turn on the post notifications at the end of a caption. If your content is engaging people will turn on the notifications for your post.
How do you know if you appear on the explore page?
(Source: https://jumpermedia.co/how-to-get-on-instagram-explore-page/)
In the words of Pusha T, “if you know, you know.”
Take a look at your Instagram feed. Browse your feed, last 30ish approx.
What’s the range of likes you get?
“Say you average 400 likes per photo. If you’re like most people, the likes on each photo vary quite a bit. Your really good photos might get double the amount of likes. Your weak photos might only get 120 or 150 likes. Your best photo of the past 6 months? It might have gotten 1000.”
So that’s the typical range of posts that don’t hit explore. If your post gets more than 3x your average, then you might have made explore or at least trended on a hashtag or two for a few hours.
Any more than that and you know what? Congrats. You hit the explore page.
Pro tip: If you get a lot of comments from people who are not following you, congratulations on that again.
Have a clear vision of your target market and you never know which of your posts go viral.