Importance of Email Executives in Digital Marketing
The key to running a successful business is enticing customers and clients to do business with you. So whether someone is scrambling to lure customers back during a global pandemic or expanding their markets during “normal” business times, the question is, How do they want to do that? What are the best ways to get the customers?
We all know the answer: it’s marketing. But marketing is not a simple process. There are various practices, tactics, and strategies that are part of an overall marketing plan—and they are constantly evolving. It can make formulating a marketing plan for a small business overwhelming. To help simplify the process, there is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels, and for that, Email Marketing Executives are much needed in an organization.
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps in reaching and connecting with the target audience in a personalized way and increased sales at an affordable cost. Just as other platforms and media have changed, email marketing tools gives our business the ability to reach customers easier than ever.
Here are the reasons why Email marketing and Email Marketing Executives are important to help grow the business:
1. Stay in contact with your audience
Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that they are being thinked. Email simply saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks” can play a very major role. Email Marketing Executives boosts engagement with the customers.
2. Reach customers in real-time
According to study, 54% of all emails gets opened on a mobile device. This is significant and should come into play when planning any marketing strategy. Many consumers use their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed emails produces higher conversion rates on mobile than any other medium. Email Marketing Executives hits ’em on the go!
3. People engage with emails
For a long time now, over 40 years actually, email has been a form of communication. As the years have gone by, email has fast become as one of the main choices of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, forward, click through to something else embedded within the email, delete, buy something, or sign up. We tend to do something with the email. Knowing this, Email Marketing Executives can use email to drive people to the website, to pick up the phone and call, or any other call to action. In fact, studies says over 25 percent of sales are attributed through email marketing.
4. Email marketing is easy to measure
Most email marketing tools offer the ability to track what happens after the email campaign sent out. Email Marketing Executives tracks those delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. They helps the company giving a better understanding of how email campaigns are working, which ones to tweak, or which ones to get rid of altogether. These metrics should not be ignored as they are very important part of the internet marketing campaign as a whole.
6. Allows for targeted messaging
Now let’s talk about the importance of email marketing when it comes to lead nurturing – sometimes referred to as email lead marketing. The potential customers of a company/services resides at the different stages of the buying. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage. Creating buyer personas can help in determining what kind of content to create for each step.
Segmenting these customers into appropriate Email Marketing Executives lists helps businesses target these groups more effectively. Customers need the information to move them to the next buying stage; pushing the right content can do just that. It’s all about moving these prospects down the sales funnel – not as quickly as possible, but as efficiently as possible.
