How to be successful in your Marketing role?
You have just graduated from college and are pumped to work with some big companies. However, before applying for jobs, first, you’ve to work as an Intern to grab some experience and field knowledge. What can you do? There’s not a single, definitive path to any job field without grabbing some experience. There’s no better education than real-life experience, and internships allow you to learn on the go while you’re still learning in the classroom. Marketing is one of the most valued and straightforward job fields where one can bring out a career with flying colors.
Marketing internships are valuable because they help in determining what kind of marketing one has to do. Do you like the creative side of marketing or working with numbers or sales? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Marketing departments are made up of lots of moving parts, and internships and co-ops help in determining exactly which projects and promotions you’d like to join.
1. Be Positive and Don’t Give Up!
Before confirming an official position in the organization, make a positive mindset first. Make a potential within yourself that someone would prefer you to hire instead of someone with experience. Don’t let yourself down at any cost! Stay motivated and have a strong will.
2. Learn, Learn and LEARN!
As an intern, you want to absorb all the knowledge you can and learn as much as possible. Knowledge is power, and not everything you learn in college can be applied to the work environment.
Learning the following five skills can make you win easily:
Blogging/Writing — Practice your writing!
SEO — Familiarize yourself with the Search Engine Optimization
Social Media — Understand how social media can be applied in a business aspects
Be Present and Aware — Be open to learning new things and be aware of the recent changes in the environment
Teamwork — Work comfortably with the team and be part of the culture
3. Don’t be afraid!
A common mistake as a new intern is not a very unusual thing. Don’t be afraid. Doing something wrong, getting yelled at, getting fired, and being inexperienced, all are okay. But don’t let it freeze you up! The main motive of all those is to get you disciplined in your internships and work. So don’t take it too personally; your senior and colleagues are just trying to teach you. Learn from the mistake, and move on.
4. Be Open
Don’t be afraid to take on an internship, even if it’s not your ideal pay. Also, don’t let the pay bother you and do half the work. Welcome the internship with open arms and be excited!
5. Ask Questions and Do More
One of the easiest ways to learn is to ask questions. Google is a good first stop for information, but if you are still confused and not sure how to do something, ask your colleagues. They’ll be more than happy to teach you and give you their tips.
6. Give it Your Best
Just like everything else in life, give it your best. A job is never guaranteed after an internship, but it’s especially not when you’re not putting any effort into it. Show your superiors that you’re worth being hired. During the internship, continue to excel and improve yourself. You want your employers to know you’re an important part of the company now.
Lastly, internships are valuable currency in today’s job marketing roles. Think about it: Thousands of students graduate each year and enter the workforce. That’s not even considering how many workers are changing their minds and careers to pursuing marketing jobs. With some real-life experience under your belt, you automatically become a highly desirable candidate to employers. Some internships can lead to full-time jobs, too!
